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Google Ventures proves to be venture capital powerhouse

One of the most important steps in starting and growing a business is securing enough seed capital to support the birth or growth of a company. Business owners in Colorado often need financial support for a business idea, and they may also benefit from securing legal resources that can locate and capitalize on potential funding prospects in order to complete these business transactions.

When it comes to the search for venture capital, business owners may feel overwhelmed and confused with what financing is and is not available. However, there are some venture capitalists who are making themselves well-known to the owners of new and expanding businesses. One such firm has quietly been investing in and supporting companies for four years but has recently become one of the top venture capital firms in the country. It is also part of one of the world's most recognizable brands.

Google Ventures is the financial arm of search giant Google. The firm has been active for four years in investing in and supporting businesses around the country. While many people are very familiar with the products and capabilities of parent company Google, the investment firm has flown a bit under the radar. However, in just four years, Google Ventures has pulled in $1.5 billion in various deals and is now regarded as one of the most active firms in the country, having invested in nearly 200 startups. This year alone, the company has made seven investments.

In general, people understand that Google is a company known for acquiring other products. However, Google Ventures is strictly focused on pulling in profits. From making significant investments to developing exit plans, the firm is focused on making a profit from investments rather than turning them into companies for Google to eventually acquire.

Keeping an eye on the activities of successful venture capitalists around the country is helpful in understanding the trends in business financing. With all the developments and rapid changes that happen in this environment, however, it can be difficult. Business owners should be able to focus on the success of their product or company without having to worry about how they will find powerful or high-risk investors. For this reason, it may be very helpful for entrepreneurs in Colorado to work with an attorney who understands the business landscape and investing capabilities in the area.

Source: New York Post, "Google grows into a venture capital power," Garett Sloane, Feb. 14, 2013

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