In this day and age, pretty much every successful business has a social media presence.
However, there is a big difference between having a social media presence and having an effective social media presence. In fact, knowing what you are doing on social media can help take your small business to the next level.
Here are some tips from the U.S. Small Business Administration on making the most out of social media:
Make sure people can find you on social media. The easiest way of doing this is by adding “follow” buttons to your website that direct people to your page on Facebook, Twitter or other social media platforms.
Don’t just post, engage your followers. Once you have established a social media following you can concentrate on the content you are putting out there. The SBA recommends posting interesting content to kick off a conversation with your followers.
Think of social media as a customer service tool. Nowadays, people go to social media with questions or concerns about businesses and services. Be prepared to monitor and respond to questions or complaints posted to your business’s social media pages.
Stick to a publication schedule. Social media can be less overwhelming if you have a plan. The SBA suggests that 80 percent of your posts should be to promote interactions with existing and potential customers while 20 percent of your posts should incorporate offers such as promotions or discounts.
Evaluate your social media efforts. With downloadable apps and tools like Facebook’s Insights it’s possible to measure the click-through rate (the rate of people who see your posts and click through to your website) and other data. This can help you strategize going forward by knowing what works and what doesn’t.
Hopefully these tips from the SBA help you to grow your business by using social media more effectively. For more tips on growing your business and how our firm can help, see this post.