Our office remains open to serve your important legal needs during these turbulent and challenging times. We are happy to schedule client consultations and client meetings by telephone or video-conference at your request.
Bryan E. Kuhn
Counselor at Law, P.C.
Business & Employment Law Attorney

Online marketing strategies for entrepreneurs

Even the most old school Colorado business owners now grudgingly admit that the Internet is here to stay. Online marketing allows entrepreneurs to connect with their target audiences directly and inexpensively, but it can be difficult to craft a message that stands out in a sea of competing voices. Most marketers understand that success comes from giving customers what they want, and simply following this basic rule can go a long way toward achieving a dominating online presence.

Possibly the biggest online pitfall to avoid is trying to sell rather than communicate. Business owners who use social media applications like Facebook and Twitter to educate potential customers and arouse their interest are usually far more successful than those who simply post special offers and deals of the week, and those who study trends and follow their target audiences tend to achieve the best results.

A successful online marketing campaign entertains and informs prospects and encourages rather than compels them to act. Social media posts should be a mix of commercial and personal messages, but they should above all be interesting. This can be a fine line to walk, and entrepreneurs should try to avoid the urge to post political, ideological or religious content as this kind of approach may be seen as pandering by some while alienating others.

Many entrepreneurs find that the day-to-day running of a business is far more complex and challenging than they anticipated when they planned their commercial ventures, and developing an effective and unique marketing strategy is often their most daunting task. Experienced business law attorneys may help entrepreneurs to avoid thorny legal issues and a potential customer backlash by explaining where the legal line is drawn that separates conventional marketing hyperbole from outrageous claims that could prompt lawsuits.

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“I used the Bryan E. Kuhn, Counselor at Law, P.C. team to help me with a case. They were always professional, upfront, and positive providing guidance while keeping me informed.”
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“Everyone at the firm was professional, responsive and courteous. I would definitely recommend this firm if you are in need of superior legal assistance.”
– J.S.

“Bryan and his law firm operate with great professionalism and personal touch. I appreciated the way he and his team offered transparent communication.”
– N.S.

“The team was very professional in helping me to get through an uncomfortable ADA situation at my workplace. This was a very good legal experience. I would recommend Bryan E. Kuhn & team to anyone who needs work related legal help.”
– D.L.

“Bryan, Katie, and all the staff in this office are super fast to respond, expert in their fields, and always helpful. We have been extremely pleased with their services for our small business.”
– T.Z.

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Bryan E. Kuhn, Counselor at Law, P.C.
1660 Lincoln Street Suite 2330
Denver, CO 80264

Local: 303-424-4286
Toll Free: 866-693-5541
Fax: 303-425-4013
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