Our office remains open to serve your important legal needs during these turbulent and challenging times. We are happy to schedule client consultations and client meetings by telephone or video-conference at your request.
Business & Employment Law Attorney
866-693-5541 | 303-424-4286

How AR and VR can help a company

Colorado business owners have likely heard of augmented reality and virtual reality. The Pokemon Go game that was all the rage in 2016 is an example of augmented reality, but there are far more sophisticated applications that may benefit a corporate entity. Virtual reality has also been implemented to create more realistic environments for computer games. Like AR, there are other applications for VR beyond how it is used today.

A company may be able to make use of AR and VR because it allows them to actively engage with customers. Using touch, sound or smell may heighten the customer experience and make it easier for companies to build relationships with them. The use of these technologies may make it possible to share information about a company's goods and services in a manner superior to what has been available in the past.

Businesses may be able to use AR to help both residential and commercial customers. The WayfairView app allows customers to see how furniture will look in their home before making an order. This same technology also makes it easier for plant managers to assemble or install equipment because they can see the process unfold on their phone.

AR and VR hardware and software may make it easier to help customers while lowering marketing costs at the same time. However, as technology evolves, it may create liability and other issues for companies. For instance, a customer may complain or threaten legal action if a piece of furniture looks different in their home than it did online. Companies may wish to hire a business law professional to help defend against claims or to help write disclaimers to possibly reduce the odds of a claim being made.

No Comments

Leave a comment
Comment Information
  1. "I used the Bryan E. Kuhn, Counselor at Law, P.C. team to help me with a case. They were always professional, upfront, and positive providing guidance while keeping me informed."
    - L.H.

  2. "Everyone at the firm was professional, responsive and courteous. Kate was exceptionally knowledgeable and responsive and she helped me to achieve the desired outcome. I would definitely recommend this firm if you are in need of superior legal assistance."
    - J.S.

  3. "Bryan and his law firm operate with great professionalism and personal touch. I appreciated the way he and his team offered transparent communication."
    - N.S.

  4. "Kate & team were very professional in helping me to get through an uncomfortable ADA situation at my workplace. This was a very good legal experience. I would recommend Bryan E. Kuhn & team to anyone who needs work related legal help."
    - D.L.

  5. "Bryan, Katie, and all the staff in this office are super fast to respond, expert in their fields, and always helpful. We have been extremely pleased with their services for our small business."
    - T.Z.

  6. "Working with Bryan was amazing. His professionalism made a very stressful and difficult challenge as positive as possible. A great lawyer"
    D.K.