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August 2018 Archives

How companies benefit from social media

The Q3 2018 Small Business Index found that only 54 percent of companies surveyed said they would increase their social media presence. This is partially because of the declining user rates reported by Snapchat, Twitter and Facebook. However, social media can still be a powerful tool for companies in Colorado and throughout the country. Perhaps the greatest benefit of using social media is that it allows a company to communicate with its customers instantly.

Social media presence and small businesses

Many small business owners may believe that is it good business sense to pull back their social media efforts to focus on other aspects of their business. However, small business owners in Colorado may be interested to know that experts believe having an online business presence is important. Small business owners are able to increase the visibility of their businesses by having an active social media profile.

Judge rules rights to Marilyn Monroe images belong to trust

Colorado readers may be interested to learn that a landmark ruling has been made regarding the copyright interests of the last professional photographs ever taken of Marilyn Monroe. On July 20, a federal judge in New York ruled that 2,571 images from the late photographer Bert Stern's famous "Last Sitting" collection belong to a trust set up for his heirs.

Getting startups ready for venture capital investors

For every Twitter, Snapchat and Tesla Motors, there may be two or more promising Colorado startups that fail to take off because they are not adequately positioned for success. In a major tech hub such as Denver, quite a few startups that should have skyrocketed instead languished after dubious efforts to attract venture capital investors.