Business & Employment Law Attorney
866-693-5541 | 303-424-4286

Amazon faces trademark infringement lawsuit

Amazon Prime trucks deliver products throughout Colorado and the rest of the country. The service may be so popular that it's having a negative impact on the similarly named trucking company Prime Inc. On July 2, Prime Inc. filed a lawsuit against Amazon in a Missouri federal court for trademark infringement.

The lawsuit says that Prime Inc. notified Amazon in writing about the infringement more than two years earlier. Prime Inc. also started proceedings at the Trademark Trial and Appeal Board. In the lawsuit, the trucking company states that Amazon started using the Prime logo on its trucks in 2016 or 2017. This was more than four decades after Prime Inc. began using the name. While the Amazon Prime uses different fonts and stylings, an attorney at the U.S. Patent and Trademark Office says that the word is the dominant characteristic of the trademark and carries the most weight.

Prime Inc. says customers will associate any frustrations they have with Amazon's delivery service with its company while assuming a relationship between Prime Inc. and Amazon. The company also asserts that Amazon misrepresented how it would use the word on its trailers. To settle the case, Prime Inc. has requested a jury trial.

Trademark infringement can raise many complex issues. In this case, it is clear which company started using the name first, but in other cases, this might be less straightforward. The likelihood that the existence of one company will hurt the one with the established trademark may also be difficult to determine. New business owners may want to consult an attorney regarding what constitutes trademark infringement and how they might avoid this issue arising. Companies that believe they are facing trademark infringement might want to consult an attorney about how to proceed. A first step may be contacting the company directly.

No Comments

Leave a comment
Comment Information
  1. "I used the Bryan E. Kuhn, Counselor at Law, P.C. team to help me with a case. They were always professional, upfront, and positive providing guidance while keeping me informed."
    - L.H.

  2. "Everyone at the firm was professional, responsive and courteous. Kate was exceptionally knowledgeable and responsive and she helped me to achieve the desired outcome. I would definitely recommend this firm if you are in need of superior legal assistance."
    - J.S.

  3. "Bryan and his law firm operate with great professionalism and personal touch. I appreciated the way he and his team offered transparent communication."
    - N.S.

  4. "Kate & team were very professional in helping me to get through an uncomfortable ADA situation at my workplace. This was a very good legal experience. I would recommend Bryan E. Kuhn & team to anyone who needs work related legal help."
    - D.L.

  5. "Bryan, Katie, and all the staff in this office are super fast to respond, expert in their fields, and always helpful. We have been extremely pleased with their services for our small business."
    - T.Z.

  6. "Working with Bryan was amazing. His professionalism made a very stressful and difficult challenge as positive as possible. A great lawyer"
    D.K.