Business & Employment Law Attorney
866-693-5541 | 303-424-4286

Food company accuses Target of trademark infringement

Trademark infringement lawsuits are often filed in Colorado and around the country when business owners discover that another company is using branding elements much like their own to sell similar products. One such lawsuit was filed recently by a Georgia entrepreneur against Target Corporation. The woman behind the lawsuit owns a company called Garnish & Gather that promotes food growers in the Atlanta area, and she took legal action when she found out that the big-box retailer had named their new line of premium foods Good & Gather.

The woman says that she filed her lawsuit after Target ignored a notice of trademark infringement. She claims in her litigation that approximately 50 items being sold under the Good & Gather brand overlap with Garnish & Gather products. She says that consumers may be confused even further because both brands use a leaf motif in their logos. The lawsuit was filed on Nov. 8 in New York. Target has petitioned the court to transfer the case to Minnesota.

A Target representative said the company respects intellectual property and maintained that the Good & Gather line occupies a distinctive place in the market. The retailer currently sells Good & Gather products in 1,800 of its stores and expects the brand to be worth several billion dollars within a year or so. Garnish & Gather sells meal kits to about 800 subscribers each week.

Attorneys with experience in intellectual property law may advise small business owners to pursue civil remedies when their trademarks are infringed upon, but they might also explain to them that this kind of legal action can be expensive to litigate. However, even defendants with deep pockets may conclude that a swift resolution is preferable to a protracted legal battle when the similarity of the branding elements involved could cause confusion in the marketplace.

No Comments

Leave a comment
Comment Information
  1. "I used the Bryan E. Kuhn, Counselor at Law, P.C. team to help me with a case. They were always professional, upfront, and positive providing guidance while keeping me informed."
    - L.H.

  2. "Everyone at the firm was professional, responsive and courteous. Kate was exceptionally knowledgeable and responsive and she helped me to achieve the desired outcome. I would definitely recommend this firm if you are in need of superior legal assistance."
    - J.S.

  3. "Bryan and his law firm operate with great professionalism and personal touch. I appreciated the way he and his team offered transparent communication."
    - N.S.

  4. "Kate & team were very professional in helping me to get through an uncomfortable ADA situation at my workplace. This was a very good legal experience. I would recommend Bryan E. Kuhn & team to anyone who needs work related legal help."
    - D.L.

  5. "Bryan, Katie, and all the staff in this office are super fast to respond, expert in their fields, and always helpful. We have been extremely pleased with their services for our small business."
    - T.Z.

  6. "Working with Bryan was amazing. His professionalism made a very stressful and difficult challenge as positive as possible. A great lawyer"
    D.K.