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Trademarks can help businesses protect intellectual property

Running a Colorado business involves a lot of original thinking. Owners need to think of branding ideas, names, slogans, logos and more that can help make their businesses more recognizable. Of course, after gaining success, a business could be at risk of having others use similar words or logos to confuse potential customers, which is why having trademarks is important.

A trademark can allow a business to have legal ownership of certain words, slogans, names, symbols or logos that help identify the business. A company cannot simply claim a trademark, and owners must go through the necessary application process in efforts to obtain that mark. It can be a difficult process, and it is important to remember that owners may not be able to trademark some words or images.

If a company owner does decide to move forward with the trademark process, it can take anywhere from eight to 12 months to complete it entirely. This can certainly seem like a long time in the business world, so some owners may want to attempt to speed up the process. By including a Petition to Make Special, owners may be able to explain why they believe their mark deserves special treatment and an expedited examination.

In order to apply for trademarks, business owners need to have the proper legal documents completed. Experienced Colorado attorneys can fill out these documents and file them with the United States Patent and Trademark Office. Legal professionals can also help business owners assess their images and wording to determine whether they warrant pursuing this protection.

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