Usually a company will pay big money to have their product or brand name displayed in a big Hollywood movie. Often these copyright licensing contracts depict how and where a brand will be displayed in a movie, but two companies with major brand names many Denver residents may be familiar with are crying foul over the use of their products in the new movie starring Denzel Washington called 'Flight.' The problem appears to stem from the fact Mr. Washington plays a functioning alcoholic pilot and throughout the movie various brands of beer and spirits are portrayed being consumed by the star, which has some companies up in arms.
Whether or not you work in real estate or have bought or sold a home recently, you are no doubt familiar with the logo of the red, white and blue hot air balloon belonging to the national real estate company RE/MAX. The Denver, Colorado-based company has used this horizontal color scheme since 1974 and trademarked that scheme 15 years later. And it works hard to protect its trademark. If the company receives a tip from one of its local branch offices, it will send a letter to the offending party.
In 2007, Denver-based Icon Burger began using the trade name "Smashburger" knowing the name belonged to a Kentucky company called Dairy Cheer. Since Dairy Cheer was only using the trademark name locally, there had been no issues with both companies using it. Until that is, Icon Burger wanted to expand operations into the Lexington, Kentucky market.
Urban Outfitters, an international clothing and accessories retailer is accused of trademark infringement in a recent lawsuit filed by the Navajo Nation. The suit claims that the retailer is using the Navajo name in their products without permission. The tribe alleges the retailer's use of their name confuses and deceives consumers into thinking there is an association between the Navajo Nation and the retailer's products and brand. And that use of the name and trademark unfairly trades off the fame, reputation and goodwill of the Navajo Nation.